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A powerful sales letter is the ultimate marketing tool for all types of business owners, sales reps, and advertising professionals. However, most sales letters end up getting tossed in the junk mail pile. The Ultimate Sales Letter, 3rd Edition shows you. About The Author Dan S. Kennedy is president of Kennedy's Inner Circle, and has been writing sales letters for over twenty years for both large and small businesses. He is a popular speaker on marketing and sales issues. His popular newsletter, The No B.S. Marketing Letter. Table Of Contents How to Get Maximum Value from This Book SECTION : 1 Before You Write a Word What to Do Before You Start Writing SECTION : 2 The Kennedy System Step 1: Get "Into" the Customer Step 2: Get "Into" the Offer Step 3: Create a Damaging Admission