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In the Pursuit of Profit: The Dual Paths of Increasing SalesRevenue and Reducing CostsIn the realm of business, the primary goal is profitability,which can be attained through two fundamental avenues:1. Increasing Sales Revenue2. Reducing CostsOur primary focus rests on the first path, the domain ofSales Professionals. However, the journey toward achievingSales Success is filled with complexity. Many of us encountersetbacks, resulting in significant implications for bothindividuals and their organizations.That is the reason why we have included some real-lifepainful moments in this book, that illustrate the genuineobstacles and challenges that lie on the path to realizingsuccess in sales. We promise you that reading and masteringthe philosophies in this book will give you a clearerunderstanding of where you stand and where you want togo.It takes Courage to Start the Dialogue, Are you Ready?— Deepak Bajaj