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As a motivational speaker and coach, one question that Jeff Keller often gets asked is 'What separates successful people from everyone else?' His answer is an overwhelming stress on the 'right attitude'. In fact, it always boils down to what Jeff popularly refers to as the 'winning attitude'. No matter where you are on your journey of self-development, a winning attitude will always be the differentiator as Jeff Shows in example after example, covering virtually all the important aspects of our life. This book presents fifty-four golden principles that can dramatically change your life. For more than thirty years, these principles have changed Jeff's life for the better - and they have done it for millions of others. Read it, enjoy it, apply the principles and you will create extraordinary results in your life.