Things to Know About Trade-Marks: A Manual of Trade-Mark Information(Paperback, J. Walter Thompson Company)
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"Things to Know About Trade-Marks: A Manual of Trade-Mark Information" by the J. Walter Thompson Company serves as a comprehensive guide to understanding the complexities of trade-mark law and its practical applications. This manual is designed for businesses and individuals seeking to navigate the intricacies of trade-mark registration, protection, and enforcement. It covers essential topics such as the significance of trade-marks in branding, the process of obtaining a trade-mark, and the legal implications of trade-mark infringement, making it an invaluable resource for marketers and legal professionals alike.***The book emphasizes the importance of trade-marks in establishing brand identity and consumer trust. It provides insights into the various types of trade-marks, including service marks and collective marks, and discusses the role of trade-marks in competitive markets. Additionally, the manual offers practical tips for conducting trade-mark searches and understanding the nuances of trade-mark law across different jurisdictions. With its clear explanations and practical advice, this manual is an essential tool for anyone involved in branding and intellectual property management.