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Launched in 2021, THOOVI is a new Indian brand of premium paints and art materials with the mission to empower every artist in India by providing the finest art materials at customer-friendly prices. THOOVI brand of artist-grade paints are non-toxic & non-hazardous and are made with utmost care that follows global manufacturing standards with a high degree of importance given to consistency, uniformity, and durability. Each paint is highly vibrant, highly pigmented with supreme light-fastness.