3 Review(s)

Taking particular issue with our current mania for both big-name labels and cheap fashion, ‘To Die For’ sets an agenda for the urgent changes that can and need to be made by both the industry and the consumer. Far from outlining a future of drab, ethical clothing, Lucy Siegle believes that it is indeed possible to be an 'ethical fashionista', simply by being aware of how and where (and by whom) clothing is manufactured. Coming at a time when the fashion industry is being pressured to demand better practice, ‘To Die For’ offers a very plausible and timely vision of how green really could be the new black. Siegle uses examples of recent must-have items, from designer sunglasses to the ubiquitous military jacket, working out the 'fashion miles' that each component has traveled, as well as examining the humanitarian and economical issues attached to each item like an invisible label. She also sets herself the challenge of revolutionising her wardrobe and wearing clothes that offend neither the ethically aware nor the fashion-conscious.