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Tourism appears to be an industry that anyone can understand, but in reality it is a very complex subject. It is a meeting ground for economics, sociology, anthropology, geography, ecology and national priority issues among other challenges. Issues of employment, prices and contribution to GDP are all a part of the scope of this book, as well. Leaders of countries find themselves thrown from power if they do not convert tourism potential to a revenue stream. This book presents the latest thinking from around the world.