Tourism Marketing - B. Com. 5th Semester MIC 6 Syllabus According to NEP Based on Semesterwise FYUGP 1 Edition(Paperback, R.C. Agrawal, Sanjay Gupta) | Zipri.in
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Tourism Marketing - B. Com. 5th Semester MIC 6 Syllabus According to NEP Based on Semesterwise FYUGP 1 Edition(Paperback, R.C. Agrawal, Sanjay Gupta)

Tourism Marketing - B. Com. 5th Semester MIC 6 Syllabus According to NEP Based on Semesterwise FYUGP 1 Edition(Paperback, R.C. Agrawal, Sanjay Gupta)

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1. Marketing : Meaning, Characteristics and Nature 2. The Concept of Marketing-Mix 3. Marketing Environment 4. Service Marketing : Meaning, Nture and Importance 5. Consumer Behaviour or Buyer Behaviour 6. Market Segmentation and Positioning 7. Product 8. Product Decision/Planning 9. Product Life-Cycle 10. New Product Development 11. Branding and Packeging Decisions 12. Pricing Decisions.