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In the present age of M-Commerce, information technology plays a key role in the development of tourism, travel and hospitality industry. Today Travel and Tourism is world's largest industry and also grows consistently. Accompanying the technological revolution of the 1990s there are many new opportunities and challenges for the tourism and hospitality industries. Remarkable development of ICT in India has transformed contemporary tourism business environment. A New Tourism Policy, which builds on the strength of the national Tourism Policy of 1982 also supports to develop tourism in India even the budget of 2015 is very much supportive. IT has bought with it a number of changes and challenges that affect Indian tourism. Information technology has made Tourism a highly information-intensive industry as IT has a potential impact on tourism business. It has provided new tools and enabled new distribution channels, thus creating a new business environment. Today, tourism has become more inclusive of new concepts which require the support of the government to develop and flourish. Some of these would be Cruise Tourism, Adventure Tourism, Agri-Tourism or Rural Tourism. There is a need to propagate these concepts with dedicated policies, formed for their development. Effective implementation of these policies will help in the growth of the industry overall. Industry players need dynamic and far sighted policies by the government to help them boost tourism. Often, the major problem is that policies are formulated but are not clear and lack proper implementation. “Policy makers need to be more proactive in their approach to boost hospitality development in the country. There is a huge need for transparency in policy formation and clarity in their implementation. Government and industry need to work together to create strong tourism and hospitality development across the country,” The book “Tourism: Innovations and Challenges (In the age of M-Commerce)” is an endeavor to analyze the impact of social, cultural, agricultural, medical and information technology on tourism. It is real input of a host of related topics and issues concerning to the emerging strategies of tourism to influence economies of the nations. The present publication is the outcome of the immense contribution of the researchers and academia of excellence in the field of tourism, hospitality, commerce, management and related fields. The book is reflection of such research articles which showcase the global innovative practices in tourism.