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In the last one hundred years, there has been an increasing interest and development in Traditional Folk Media like folk arts, folk music, theatre, traditional fairs and festivals in India. This growing interest is largely based on the conviction that the social change arises out of art, aesthetics, creativity and indigenous solutions. The Development Studies of 1960s brought about a paradigm shift in understanding the concept of development and social change in society. In this book, the author reflects on those structures of development, and change, which help us in the geometrical progression of society. The contents of this book deals with an overview of traditional folk media, characteristic elements of the study, empirical data of Jathara, Importance of Jathara as a medium of communication for the development of society. The analyzed the role of Jathara as a local and traditional mode of communication for rural development. In addition, it has portrayed the historical perspective of Raj Gonds' Nagobha Jathara as a conduit of communication and development, Paatha Pantala Jathara of Sangham women, Deccan Development Society, Zaheerabad region of Telangana State.