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Reinvent your supply chain from the outside in - leverage customer insight, heuristics and digital tools to meet rising expectations and adapt in a volatile world. Customers have become increasingly demanding, and the operating environment has become more turbulent and complex. Mature companies wishing to survive and thrive in the coming decades must transform themselves to become flexible and market responsive. They need to reconsider their traditional supply chains and find ways to increase the clockspeed of their operation and their decision making without creating more complexity for their staff and partners. But where to start this transformation journey? Most of the world's largest corporations have logistics networks and supply chains that have evolved over time, many based around systems that drive a 'one-size-fits-all' philosophy, which does not fit anymore. And most have not kept up with the changing cadence of their markets. This book describes the path to a different paradigm; where a set of tailored supply chains are used for in-built flexibility and adaption as the world changes, and where internal capabilities and digital capabilities are consciously aligned with the customers and strategies they serve. Transforming Supply Chains builds on John Gattorna's seminal Dynamic Alignment framework; and he and his long-term collaborator Deborah Ellis review the analytics and decision-making tools needed to be effective in the digital age. Case Studies of organisations that excel using the 'outside-in' paradigm that they describe are scattered throughout the book; as are a series of prompts to help 'kick start your thinking' about your own transformation path. Transforming Supply Chains is your guide to designing supply chains that fit, and adapt, and bring competitive advantage - whatever your business and whoever your customers.