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Management of travel and tourism organisations are facing challenges created both by increasing demand and stiff competition. Improving customer service, providing more and more facilities and customer satisfaction are tools that are being utilised by all in the field. For this reason, managers in most of the top organisation are nowadays adopting policy of strategic management along with latest theories, tools and technique. To become successful, managers have to learn these strategies and way of their implementation. Towards this aim, presenting strategic choice levels at the outset, the present book discusses various strategies—competitive, generic, cost leadership, differentiation, focus, stability, retrenchment, total global, global generic, core competence, development, evaluation, imple-mentation, and globalisation. In this endeavour, the book elucidates on many important topics like strategic direction, mergers, acquisitions, joint development, strategic alliances, diversification and globalisation along with trends of strategic management. Views of experts and examples will facilitate easy understanding. This unique presentation on strategic management of travel and tourism organisations is a must for all students, teachers, travel and tour consultants, travel and tourism organisations, managers and general readers.