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Entrepreneurs in developing countries who assume they will have the same legal,governmental,and institutional protections as their counterparts in the West will fail. To succeed,they need to build trust within the existing structures-and this book shows how it's done.Entrepreneurial ventures often fail in the developing world because of the lack of something taken for granted in the developed world: trust. Over centuries,the developed world has built customs and institutions such as enforceable contracts,an impartial legal system,and credible regulatory bodies-and even unofficial but respected sources of information such as Yelp and Consumer Reports-that have created a high level of what scholar and entrepreneur Tarun Khanna calls "ambient trust." This is not the case in the developing world. But Khanna shows that rather than become casualties of mistrust,smart entrepreneurs can adopt the mindset that,like it or not,it's up to them to weave their own independent web of trust..