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Chromo printing is the most widely used method for inhouse bar code label printing. A thermal print head is used to generate heat energy that in turn transfers the ink from a ribbon onto the label facestock, creating the required images. This method improves upon direct thermal printing in several ways. A wide variety of both paper and synthetic facestock materials may be used with both black and colored ribbons. Print quality is very high; the image is long lasting and durable. Bar codes can easily be read by both infrared and visible light reading devices.