3 Review(s)

Following in the footsteps of the web, Web 2.0, and the iPod, Ubiquitous Computing (“UbiComp”) is the next game-changing technology. In Ubiquitous Business, leading expert Bo Begole, the director of PARC’s UbiComp Center,  shows executives, technology managers, and entrepreneurs how to successfully incorporate UbiComp into their own products, services, and strategies. Begole introduces the technologies of UbiComp, shows how they fit together, and identifies the challenges and opportunities they present. Next, he answers the key questions decision-makers and strategists ask most often about UbiComp. Including What is it, why does it matter, and how will it impact my business? What industries will be most affected first? Which parts of my organization will UbiComp change most? What UbiComp solutions should we consider for our internal business processes? How should I position my company for these transformations? What barriers must we overcome and which barriers can we erect for our competitors? What should I build, partner, or buy? What barriers does my company need to overcome to adopt a UbiComp-based business? Salient Features Understand the emerging Ubiquitous Computing (UbiComp) revolution–and drive maximum business value from it. Discover the technologies, threats, and remarkable business opportunities associated with UbiComp. Identify emergent markets, modernize existing product/service offerings, and incorporate UbiComp into business/technology strategies. By UbiComp pioneer Bo Begole of PARC, the legendary organization that invented the Ubiquitous Computing paradigm.