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Ultimate Guide to Google AdWords – Fourth Edition is compiled by Perry Marshall, Mike Rhodes and Bryan Todd. Summary of the Book This edition will enable you to build a profitable ad campaign today – from scratch, access 1 billion people in 10 minutes, and double your website traffic overnight. It introduces revised, extended and new chapters covering Enhanced Campaigns, Google AdWords Express and Google's Product Listing Ads, as well as an introduction to Google's Universal Analytics. Big Data advertising and its nuances are also discussed and expanded sections deal with everything advertisers need to be aware of, including: flexible bid tactics, improved site links and bid modifiers particular to location device and time; Ad Rank formula changes and the increased prominence of ad extensions; enhanced AdWords Express for small business advertisers to get launch and rates sooner; new display ad builder decisions that save small advertisers time and money; updates to Google's Keyword and Display planners, and the retirement of Contextual Tool and enhanced Paid vs. Organic reports that include obscure data from Ad Words. Advertisers will be able to learn how to build an aggressive, restructured AdWords campaign established to escalate their search engine visibility, constantly capture clicks, and increase their sales. About the Authors Perry Marshall is one of the world’s most-quoted consultant on Google advertising. He has helped thousands of advertisers save billions of dollars tax in 'AdWords Stupidity Tax'. Marshall has consulted in more than 200 industries, from computer hardware and software to high-end consulting that includes health and fitness and corporate finance. Mike Rhodes is an internationally well-known author and speaker who specializes in AdWords, Analytics and Conversions. Bryan Todd is an internationally renowned marketing consultant. He is also a sought after Google AdWords specialist.