3 Review(s)

Universal Principles of Design, Revised and Updated is an authoritative and cross-disciplinary encyclopedia of design. The book comprises of chapters on the 80/20 Rule, aesthetic usability effect, biophilia effect, cathedral effect, exposure effect, Hick’s Law, and inverted pyramid. In addition, the book has several illustrations and is easy to navigate and provides clear and concise explanations for every design concept. This book is essential for designers, engineers, architects and students aspiring to learn more about designing. About William Lidwell William Lidwell is an American designer and author. He is the Director of Design at Stuff Creators Design in Houston. He writes, speaks, and consults on topics of design and engineering. He is the author of multiple books including the best-selling design book Universal Principles of Design, which has been translated into more than 12 languages. He is currently based out of Houston, Texas.