Upbhokta Vyavhar Consumer Behaviour B. Com. 4th Sem (MIC-4) Syllabus According To NEP(Paperback, Hindi, Dr. F. C. Sharma, Amit Naag)
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"1. Consumer : Meaning and Classification 2. Consumer Behaviour 3. Personal and Psychological Factors Affecting Consumer Behaviour 4. Influence of Culture on Consumer Behaviour 5. Social Factors Influence on Consumer Behaviour 6. Consumer Decision Making Process 7. Consumer Decision Making Models 8. Concept of Motivation 9. Involvement of Consumer
