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Modern Marketing Research: Concepts and Methods (2nd Edition) by Feinberg, Kinnear, and Taylor provides a comprehensive introduction to marketing research, covering both theoretical concepts and practical applications. Published by Cengage, this book is designed for students, researchers, and professionals seeking a strong foundation in marketing research methodologies.Key Features:? Covers essential marketing research topics, including research design, data collection, sampling, and data analysis.? Emphasizes both qualitative and quantitative research methods used in modern business environments.? Real-world case studies and practical examples to enhance learning.? Focus on digital marketing research, consumer insights, and emerging trends.? Suitable for MBA students, marketing professionals, and business analysts