3 Review(s)

1. Marketing: Concept Evolution Nature Importance and Scope 2. Marketing Environment 3. Buyer’s Behavior 4. Market Segmentation and Positioning 5. Product-Related Strategies 6. Product: Policy and Planning 7. Investment 8. Distribution: Marketing Channel System and Wholesaling 9. Distribution: Retailing and Physical Distribution 10. Promotion: A Conceptual Framework 11. Promotion: Personal Selling and Sales Force 12. Promotion: Advertising Publicity Public Relation and Sales Promotion.