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What To Say When You Talk To Yourself is a self talk program, designed to reprogram a person’s thinking and help one realize their potential, and has been written by the eminent behavioural researcher, Shad Helmstetter. Summary Of The Book In What To Say When You Talk To Yourself, author Shad Helmstetter helps readers creates an awareness among the readers about the importance of self talk. According to the author, a lot of this self talk is negative, misdirected, and has a detrimental impact on a person’s life goals. Written from the perspective of a behavioural researcher, Helmstetter helps readers become aware of the power of self talk and how one can correctly talk to one’s self. In other words, the author teaches readers how to retrain the mind. In What To Say When You Talk To Yourself, the author has provided many techniques to direct self talk towards personal development. Using concrete methodological skills that are logical and rational, these techniques will help readers realize their potential and raise expectations for themselves. When an individual has mastered some of the techniques mentioned in this book, he or she will be able to efficiently focus on their plans, optimize their outlook, and help themselves achieve their goals. In Helmstetter’s self talk program, readers will begin to comprehend the significance and impact that certain key phrases have. Some of these key phrases are, I choose my own thoughts and no thought can exist in my mind without my prior permission, What I believe, I will become, and I am worth what I do. This is not a subliminal suggestion technique nor a hypnosis method. It is a self talk program that is rational and methodological, which will reprogram the mind and raise expectations of one’s self and increase the chances of meeting one’s goals. More importantly, readers will learn how to make positive self talk a permanent pattern. About Shad Helmstetter Shad Helmstetter is an author and acclaimed behavioural scientist. He has authored other books such as Who Are You and What Do You Want ?, The Self-Talk Solution, and The Gift. Helmstetter’s books tackle a variety of issues such as parenting, professional success, and even weight loss. Helmstetter has made frequent appearances in the media. He has appeared on shows on CBS, NBC, ABC, and CNN. He also appears on radio shows. Helmstetter’s books were published in more than 60 countries worldwide.