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Business strategy is perhaps the most important element of any organization and yet it is frequently misunderstood. Delving into this confusing subject Thinkers50 founders Stuart Crainer and Des Dearlove explore the realities of strategy and the ideas behind it with some of the world's greatest strategic minds, including C-suite veterans who have lived through the ups and downs of corporate life, and leading-edge business school thinkers.From Sun Tzu to Michael Porter via McKinsey and the Boston Consulting Group, What we mean when we talk about strategy offers authoritative and original insights into how best to devise and implement strategy. Join Crainer and Dearlove as they take an entertaining journey with Richard D'Aveni, who coined the word `hypercompetition', and has switched his attention to strategies that deal with the technology revolution; with Alex Osterwalder and Yves Pigneur who champion their new and unique take on capturing strategy; with Rita McGrath who has bidden farewell to the concept of competitive advantage; and with Chan Kim and Renee Mauborgne who created the concept of Blue Ocean Strategy.What we mean when we talk about strategy is a smorgasbord of ideas providing accessible, pithy inspiration for anyone who wants to plan, move forward and create a successful organization.