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Grow your business in a systematic, sustainable way with your most underutilized tool: BUSINESS REFERRALS Winning More Business in Financial Services is a step-by-step guide to thriving in an increasingly competitive business climate by optimizing existing relationships to meet people youcan't reach on their own and staging, framing, and following through on these referrals. Learn how to: Set clear objectives Plan and build a strategy to achieve them Find the most valuable decision maker for your needs Make favorable impressions Convert personal and professional relationships into client opportunities Michael Salmon runs M. Salmon & Associates, one of the nations' foremost training, coaching, and sales consulting firms.