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ABOUT THE BOOK National Institute for Micro, Small and Medium Enterprises (ni-msme) an Organisation of the Ministry of MSME, Govt. of India has been working towards entrepreneurship development since 1962. It has been helping the practising and potential entrepreneurs through a host of services like training, research, consultancy, information, education and extension. Keeping up the legacy of research and development at ni-msme, the Sedme Journal breathed its first in 1974, Since then, it has evolved into a renowned journal of acknowledged quality in the domain of small enterprises, attracting contributors and users not only from every corner of the country but also from other nations. Sedme Journal has been widely sought after by the researchers, practitioners, and promotional bodies concerned with small enterprises. Over the years brilliant research papers have been published in the Sedme Journal, which find equal or even more relevance in the present times. On the occasion of International Women's Day, th