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This text, written by Carolyn A. Boulger, reviews the entire process of writing and presenting a business plan. From idea generation to feasibility analysis, and from writing the plan to presenting it to various audience groups, this text covers all steps necessary to develop and start a business. It also offers guidance on meeting with investors and getting funding for the new venture, and provides numerous samples of effective plans and presentations. Key Feature 1. This text covers all steps necessary to develop and start a business. 2. It also offers guidance on meeting with investors and getting funding for the new venture, 3. It provides numerous samples of effective plans and presentations Table of Contents Introduction 1: What To Do With That Great Idea. 2: Can This Really Work? 3: Roll Up Your Sleeves And Start Writing. 4: Show Your Plan To The World. 5: Talk And Listen To Those Who Can Help.