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To communicate effectively it is vital to be clear and concise. The written word must contain all the elements of good writing - including style, sentence structure, choice and use of words - to ensure that our message is understood as intended. This fully updated fifth edition of John Foster's book is a hands-on, practical guide to writing style for PR students and practitioners. Offering advice on the basic principles of grammar as well as covering essential editing and presentation skills, Writing Skills for Public Relations. Includes guidance on developing and policing a house style avoiding cliches and jargon ensuring readability writing press releases using social media public speaking and speech writing proof correction marks the legal issues facing writers With fresh examples and expert advice throughout, this new edition also includes information on developing your web presence, online newsletters, blogs and websites, and setting up an online media centre. Writing Skills for Public Relations is recommended reading for students of the Chartered Institute of Public Relations (CIPR) Diploma. About The Author John Foster has a background in journalism and has held senior public relations posts with Pira International and the Institute of Practitioners in Advertising. He has written, edited and produced a wide range of material. A Fellow of the CIPR, he was awarded the Institute?s Stephen Tallents Medal in 2003 for his "contribution and commitment to the effective use of the written word".