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Creating Knock-Out Titles Now that you understand the importance of researching keywords and how to do it, we'll begin to get started creating knock-out titles. The first rule of thumb is that the first three to five words in the title carry the most weight with the search engines. They will determine the success of your article for the most part. So, it's important that they contain some of the keywords and also some powerful words to the interest of people who are surfing the web. After all, if you just wrote for search engines - let's be honest - no one would want to read your articles. You need something in there to make the titles interesting to readers too! As with most marketing, the way to sell something is to invoke an emotional response first, followed by a justification for buying a particular product. The same is true when you are writing to attract attention. You want to create titles that have an emotional draw to them but also don't forgo the logical reason why someone should take the time to read your writing. And, of course, you have to include the keywords too.