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(USAGE) MARKETING A SOUTH INDIAN PERSPECTIVE 11TH EDITION CINGAGEKey FeaturesA clear set of learning objectives provides a preview of the chapter material that follows.Discussion questions at the end of each chapter help in putting the theory into practice.Several real-life examples and cases from India and abroad are included 5' the chapters.Short illustrations present interesting B2B marketing issues around the world todemonstrate how marketing managers handle specific challenges from the globalenvironment that are prevalent today.Research findings of learned scholars have been incorporated to provide support to thetext, with special relevance to South-Asian context.Comprehensive case studies that illustrate B2B marketing ideas and problems confrontedby actual firms are presented.