3 Review(s)

"As per the findings of the Korean author, the Indian business community of Baniyas i.e. Marwaris, Gujaratis, Jains, and others has ruled the Indian economy world for ages. These Baniya merchant groups with their origins in Gujarat, Rajasthan, and around are merely 2% (about 2.5 million) of the Indian population, and currently run 8-9 out of 10 top conglomerates in India. The author has credited Indian Baniyas and their 3000 years of Karma legacy for making India the economic superpower of the world. These Indian Baniya groups are and will remain dominant not only in traditional sectors but also in the new generation industries like IT-enabled e-commerce and other services. The book talks about the sacrifices made by this community, which forms the part of the global G3 (Great 3) merchant groups including Jewish and Chinese merchants who own a major chunk of business activity across the world. It shares characteristics with Korea’s merchant community, Gaesung Merchants also. The book narrates the core competency of the Indian Baniyas and NRIs to address and prosper with this huge and prosperous country. The content of this is based on the South Korean author’s years of research and first-hand experience while staying in Ahmadabad and parts of North India."