3 Review(s)

Retail is more than just shopping—it's a dynamic industry that's constantly evolving. A Complete Guide To Retail Management by Dr. Rama Sarraf is your go-to resource for navigating this fascinating field. Whether you're a student diving into commerce or someone passionate about retail, this book offers a thorough exploration of everything you need to know.From the basics of how retail has evolved over time to the key differences between organized and unorganized retail, this guide covers it all. You'll discover insights into retail mix, development theories, and various types of retailers, along with exciting career paths in retail. The book takes you through the essentials of choosing the perfect retail location, understanding site characteristics, and creating effective store layouts. It also dives into managing merchandise—think planning, forecasting, and pricing—and explores the impact of technology and multi-channel retailing on today’s market.With its blend of academic depth and practical insights, this book is designed specifically for students of commerce and management. It’s an engaging read that will equip you with the knowledge and tools you need to succeed in the world of retail.