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A Framework for Marketing Management 6 Edition(English, Paperback, Philip Kotler, Kevin Keller)

A Framework for Marketing Management 6 Edition(English, Paperback, Philip Kotler, Kevin Keller)

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A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise streamlined version of Kotler and Keller�s fifteenth edition of Marketing Management, a comprehensive look at marketing strategy.