3 Review(s)

A Million Cars for a Billion People, by Gautam Sen, brings you the story of India’s “millionaire” cars. It talks about the four-wheeler era from the classic Maruti 800 to what went terribly wrong with the Tata Nano. It delves into the questions, myths, and misconceptions that have plagued India’s automobile industry for years. Summary of the Book This title tries to understand the automobile industry’s mission to create a true people’s car. The Ford Model T transformed an entire nation a century ago when it replaced the horse. It brought about a revolution in agriculture, became an inspiration to urbanization that gradually had the power to change the landscape of America. Though Maruti 800, Tata Indica, Hyundai Santro and Maruti Alto have worked their own charm on the Indian population, the cars have not chased the cows away or changed the way Indians travel. Tata Nano was expected to become the ultimate people’s car, yet it did not. What are the reasons behind its failure and fall from grace in spite of being commended as the perfect product at the right time and the most important new car since the Ford Model T? Is there still hope for India’s little wonder? What will the future’s cars be like? This title tries to find answers to such questions, doubts and concerns. The very first cars that came to India, the early state of the automobile industry, the budding history of the industry across countries such as Germany, France, US, the UK, Italy, Japan and South Korea, is narrated with much authority and charm in the context of the aforementioned questions. About Gautam Sen Gautam Sen is an Indian author who has compiled the following books: The Mind of Swami Vivekananda, The Maharajas & Their Magnificent Motor Cars, Garden of My Feelings, and Conceptualizing Security for India in the 21st Century.