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Shine your hair and Skin with our Multani mitti, also known as fuller’s earth, is a popular skin care ingredient often used in face masks. It helps remove impurities with its excellent cleansing properties. The history of this versatile material dates as far back as the ancient Roman times when it was used to bleach sheep fur, as a cleaning agent and for laundry and cosmetic purposes. It is a naturally occurring sedimentary clay composed mainly of alumina, silica, iron oxides, and water in variable proportions, with a strong ability to absorb impurities.