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Strategy, tactics, and mental preparedness separate superior salespeople from the average -- and with technological advances leveling the competition, the selling edge is more important than ever. Drawing on his own successful sales career, and on his extensive experience as a sales consultant and seminar leader, Brian Tracy has developed the most comprehensive and effective approach to selling ever created. Advanced Selling Strategies provides you with the techniques and tools used by top sales people in every industry -- methods that net immediate and spectacular results. This audio book explains how to: Develop the self-image to give you the edge in every sales situation Concentrate on the customer's emotional factors to ensure better sales results Identify your customer's most pressing concerns and position your product or service to fill those needs Sales expert Brian Tracy offers seven practical steps to enhancing a salesperson's self-image and self-confidence, also explaining how to develop relationships and establish a customer's trust and confidence by paying attention to the emotional elements that determine every sale. About the Author Brian Tracy is one of America's top sales trainers and consultants. The chairman of Brian Tracy International, he has taught his hugely successful sales techniques to more than one million sales professionals at seminars worldwide. Prior to founding Brian Tracy International, he was the chief operating officer of a development company with $265 million in assets and $75 million in annual sales. He has had successful careeers in sales and marketing, investing, real estate development and syndication, importing, distribution, and management consulting. He is also the author-narrator of many best-selling audiocassette programs on sales and personal achievement, and is the author of the book Maximum Achievement. He lives in San Diego, California, with his wife and four children. CD Information No. of Discs: 2 (Compact Disk)