3 Review(s)

An excellent book for commerce students appearing in competitive, professional and other examinations. 1. Personal Selling—Meaning and Selling Process, 2. Communication Process, 3. Communication Process, 4. Advertisement (Meaning, Objectives, Functions, Importance, Economic and Social Effects), 5. Types & Different Methods of Advertising, 6. Advertising Process, 7. Appeals in Advertising, 8. Preparation of Advertising Copy, 9. Advertising Agency : Structure & Functions, 10. Evaluation of Effectiveness of Advertisement, 11. Consumer-orientation in Advertising or Advertisement and Consumer-orientation, 12. Ethical and Legal Aspects of Advertising, 13. Sales Promotion, 14. Salesmanship, 15. Sales Force Management, 16. Procurement (Recruitment and Selection of Sales Force).