3 Review(s)

About The Book: The book discusses advertising in details. The topics discussed are advertising, history, changing face and ethics, scanning advertisements, advertising media, agency impact, sex in advertising, advertising and portrayal of women, impact of advertising on rural India, targeting the consumer, importance of business communication. A very informative book on advertising in India. About The Author: Om Gupta is a man of trivia. Collecting interesting information for any probable use has been a passion with him since his school days. Being a mass communicator for 37 years, first as a journalist in print and electronic media and now in media academics, he has mines of unrelated but absorbing data bank that comes handy whenever a context arises. He has his writing published in 31 books in Hindi and English on media, diplomacy, tourism and his own creative writings. CONTENTS: # Advertising: History: Changing Face and Ethics : Scanning Advertisements : Advertising Media, Agency Impact : Sex in Advertising : Advertising and Porrayal of Women : Impact of Advertising on Rural India : Targeting the Consumer : Importance of Business Communication : Index. The Title 'Advertising in India: Trends and Impact written/authored/edited by Om Gupta', published in the year 2024. The ISBN 9789357226271 is assigned to the Paperback version of this title. This book has total of pp. 296 (Pages). The publisher of this title is Kalpaz Publications. This Book is in English. The subject of this book is Mass Communication / Journalism / Management. Size of the book is 2.34 x 10.59 cms Vol: