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About the Book:The book contains 15 sections:The first section deals with the basics of communication. The second section contains the foundation of business communication. The third section provides the essentials of organizational communication. The fourth section presents the oral business communication. The fifth section focuses the attention of readers on written business communication. The sixth section emphasizes the electronic business communication. The seventh section highlights the presentations skills for business communication. The eight h section enumerates the negotiations skills for business communication.The ninth section contains the foundations of events management in business organization.The tenth section delineates the employment communication skills. The eleventh section amplifies the relevance of group communication skills. The twelfth section invites the attention of readers on the case method of learning. The thirteenth section includes the need for personal and social media. The fourteenth section presents the salient features of intercultural communication. The fifteenth section contains the significance of ethics of business communication. The bibliography contains more than 300 references with are related to the subject of applied business communication in Indian and abroad.