Basic of Retailing(English, Paperback, Dr. Rajiv Kumar Jain, Dr. J.K. Sharma)
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Contents: • An Overview of Retailing • Importance and Career Option in Retailing • Growth and Future of Retailing In India • Retailers and Retailing • Retail Formats, Theories and Models • Store Layout and Design • Customer Service and Relationship Marketing • Planning & Strategies in Retail Management • Retail Management • Retail Pricing • Retail Locations