BASICS OF MARKETING (MBA Semester 1)(Paperback, Dr. Ganesh R. Patare, Dr. Ameya Anil Patil)
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As Per NEP Syllabus, 1. Introduction to Marketing, 2. Consumer Behaviour, 3. Marketing Environment, 4. Segmentation, Target Marketing & Positioning, 5. Marketing Mix, Appendix 1 : Real World Examples/Case Studies, Appendix 2 : Multiple Choice Questions
