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Are you battle-ready? Can you stay battle-ready? In today's dynamic business world, the external environment critically impacts your ability to win the competitive battle. From spotting and sizing up rivals to deciphering their game plans, to predicting competitor behaviour and understanding the dynamic interplay between the Davids and Goliaths in the arena, Battle-ready: Crafting Strategy to Beat Competition covers it all. The book presents concepts and tools to get battle-ready for the present and for the future. It is a must- read for corporate warriors, from managers to CEOs, to improve their chances of winning the competitive battle.