Benchmarking in Tourism and Hospitality Industries(English, Electronic book text, Woeber Karl)
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This comprehensive and unique work offers a methodological framework for answering key benchmarking questions, with world-wide coverage and usage. Benchmarking is a buzzword of the last decade that describes a method for comparing different companies, by measuring various data, performance and goals. This book focuses on the methodological aspects of the right selection of benchmarking partners.