Business Strategy edition 6(English, Paperback, John Lok)
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The book addresses various business challenges that organizations face within different countries’ business environments. It emphasizes the importance of understanding these challenges to implement effective strategies. Organizational Difficulties : They discusses the difficulties encountered by staff and employers across different departments within organizations. The text suggests that without knowledge of how to find solutions or implement strategies, organizations may struggle to improve efficiency and performance. Predicting Challenges : the significance of predicting potential challenges that could arise in organizational settings. By anticipating these issues, businesses can prepare and strategize effectively to avoid failures. The book is on identifying and explaining effective strategies to solve organizational challenges. Lok aims to provide readers with insights into why certain strategies are more effective than others in addressing specific problems. Interdisciplinary Approach The book integrates insights from behavioral economics, exploring how psychological factors influence economic decision-making. This approach allows for a deeper understanding of consumer behavior and market dynamics. The aim is to equip readers with the knowledge necessary to navigate complex business environments successfully.