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What is tooth sensitivity? Tooth sensitivity occurs when the enamel that protects our teeth gets thinner or when gum recession occurs, exposing the underlying surface, the dentin thus reducing the protection of the root and nerves. When such teeth come in contact with something hot, cold, or sweet, sensations are carried directly to the nerves causing painful sensitivity. Causes for enamel wear and tear: Aggressive brushing, Tooth grinding, Teeth erosion Causes for gum erosion: Aggressive brushing, aging, gum disease. Clove sensitive toothpaste, provides RELIEF from tooth sensitivity with regular use. How to use: Use it like regular toothpaste, twice a day. Apply directly on sensitive teeth for relief. We recommend that you use a toothbrush specially designed for sensitive teeth along with this Clove Sensitive toothpaste. You can also explore the Clove Oral range of toothpaste.