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This book deals in a comprehensive way all aspects of cooperative marketing of perishable commodities like fruits vegetables in India. In this book emphasis is laid on reasons for success or failure of cooperative marketing societies with the help of case studies on both successful and not so successful existing fruit and vegetable marketing cooperative societies dealing in single as well as multicommodities, like HOPCOMS, Bangalore and DKHOPGCOMS and Mangaloare in Karnataka FRESH, Hyderabad in Andhra Pradesh, and Cooperative Fruit (Banana) Sale Societies, Jalgaon in Maharashtra. The case studies presented in the Book and also the analytical tools used will help both the undergraduate and post graduate students of marketing as guide in understanding the problems of marketing of perishables and also in carrying out their research work on these aspects. The book will also be useful for horticultural and agricultural development departments in different states who are engaged in starting and also running fruit and vegetable marketing cooperatives. About the Author K.V. Subrahmanyam is presently working as Principal Scientist (Agricultural Economics) at Indian Institute of Horticultural Research (ICAR), Bangalore T.M. Gajanana is presently Scientist (SS) (Agricultural Economics) at Indian Institute of Horticultural Research (ICAR), Bangalore.