3 Review(s)

The objective of this book is to introduce students to the world of communications in a global context and equip them with the communication skills necessary to operate effectively within the corporate world in order to highlight their strengths and promote their potential in an increasingly competitive market. The book provides a strong theoretical foundation of organizational communication for the business and professional communication. Featuring coverage of the most up-to-date skill set available, the book considers the rapid changes in professional communication due to the global economy, advances in information technology, and an increasingly diverse workforce. The authors' engaging narrative style, the unique CCCD model (Choosing, Creating, Coordinating, and Delivering) for building presentation competencies.