3 Review(s)

The book Innovations in Marketing Management covers all facets of marketing strategies in age of new technological world. Although the conventional marketing practices are still vibrant on the market, the reach of contemporary marketing in the future is stronger. Digital marketing is an environment poised for further use growth and application extension. A main factor focused on three changes is the paradigm change from conventional to digital marketing: (i) technical change (ii) Conceptual shift (iii) Technology conceptual. The book discusses these current practices. This book is designed to address current marketing trends in more specific terms. Marketing is an age-old practice which is implemented consciously or unconsciously, established or undefined to the benefit of both the marketer and the buyer. Over the years it has developed and improved the company with technology and innovation. The paradigm shift has contributed to the emergence of Innovations in the Marketing management or Contemporary Marketing that is modern and ready for a new transition. The book will be of great use to management students and marketing professionals who want to learn and develop their skills in the field of marketing