CUSTOMER RELATIONSHIP MANAGEMENT (MBA Semester 4)(Paperback, Vitthal D. Pandhare)
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1. Introduction of CRM and its Fundamentals - 2. Customer Acquisition and Retention - 3. CRM Mechanics - 4. Overview of CRM in B2C and B2B Market - 5. Implementation of CRM and Future Trends in CRM - AAPPENDIX-Multiple Choice Questions
