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The only way to survive in any business is managing the relationship with customers. It's the duty of an organization to see that the customers are happy always. Relationship marketing strategies are being developed, executed and monitored over customer's life time to ensure that the customers are loyal to the organization and come back to the same company again and again. Managing customer relationship management brings its unique challenges in the housing finance sector. Compared to other services housing finance is fairly durable in nature as hardly customers buy more than one unit in India. This brings a unique challenge to the marketing leaders in housing finance sector. Dr Das has researched on this issue and has come out with strategies on how to succeed in this sector through effective customer relationship management.This book is the end result of extensive research work done by Dr Das on Indian housing sector. He has blended his decades of experience with conceptual framework to develop customer relationship management models appropriate for Indian housing finance sector