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Tourism product development means bringing new and innovative products, experiences and services to market so that tourists can buy product development can take many forms. A product or experience to meet demand. Product development could mean developing a product or experience that is already offered in this space, but is new to your company. If you're already a Tour Operator, you may want to expand your existing travel offering to include additional services, experiences, or specific products such as souvenirs. There are many phases of product development, but they all start with identifying a market need. Once you have identified the need for a particular product, you will want to come up witha concept or idea.You will then want to create a plan for how you will bring your idea to life.You will have an opportunity within this booklet to generate product ideas, learn how to develop a product based on your target market, and create a plan for turning your ideas into products. Developing products that are tailored to visitors’ needs will improve the profitability of your tourism business.Making more products available to tourists will increase the length of time that they stay in the NWT, increase the amount of money they spend, and encourage new and repeat visitors. Sometimes Tourism product development means creating a whole new experience. It can also be an extension of product & services or development on an existing product.