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The social science of economics examines the creation, exchange, and use of products and services. The subject's main focus is on how economies function and how economic agents behave or interact. Textbooks is made between macroeconomics and microeconomics. Microeconomics studies how markets and individual agents—like homes, businesses, or buyers and sellers—interact with one another to determine how the economy's fundamental components behave. Macroeconomics examines all aspects of the economy and the factors that influence them, such as inflation, monetary and fiscal policy, growth in the economy, and unemployment. The word "business" derives from the adjective "business," which describes the state of being occupied with profitable and commercially viable labour, either individually or as a society. Depending on the context, the term "business" can be used to refer to one specific organisation, a more general market sector such as "the music business," or more complex forms like "agribusiness." Finally, the term can be used to refer to any activity carried out by the community of suppliers of goods and services. The study of finance examines how investors distribute their assets over time in predictable and unpredictable environments. A crucial idea in finance that influences choices is the time value of money, which asserts that a unit of currency has a higher value today than it will have tomorrow. "The activity, system of organisations, and procedures for developing, promoting, providing, and trading offerings that have value for partners, consumers, clients, and society at large" is what marketing is defined as. The process by which businesses provide value to their clients and cultivate enduring connections with them in order to obtain value from them in return is known as business-to-consumer marketing.